Amazon.com working for you

I've read several articles where some of the "tools" or "resources" available on Amazon.com help drive traffic to books, and secure people as experts. In the interest of experimenting with this phenomenon first-hand, I've established an Amazon.com "personality" with the screen name of outskirtspress. I'm creating some lists in "listmania" and writing some articles under the "So you'd like...." section. Like all things SEO related, this could take some time and it'll be 6 months or more before I know whether or not it was time well spent -- kind of like this blog thing.